November week 1: the plan, before anything is made

From 2 pins on the board. Tap a pin to open it full size.

What it looks like: Low warm side light in a dark dining room, dishes on stoneware over marble or dark wood. Small serif dish names set on a curve above each plate, a quiet info line. Calm and expensive; no shouting headline. Slide 1 the whole table, then one dish per slide, last slide the place.

How Basil would use it: Fraunces Italic for the curved dish name (terracotta, or off-white on a dark frame); Jost capitals for "KUCHAI LAMA · SINCE 2014". The dark photo mood is photo mood 1 below. Every dish is the client's own photo of that dish.

Best for: A "What's on the table" carousel (C9 Lamb Ragout, Carbonara, Meatball, Squid Ink Risotto); dinner posts.

From 4 pins on the board. Tap a pin to open it full size.

What it looks like: Rich heritage colours (emerald velvet, a Persian rug, a burgundy gold-rim cup, an olive vintage car), close up or from above. A flowing script word laid over serif capitals ("THE ART OF SLOWING DOWN."), overlapping the picture.

How Basil would use it: Royal green, the wine wall, burgundy grounds. Fraunces Italic plays the script part, large and over the picture, with Fraunces Bold capitals under it and a Jost capitals footer. Words like "slow lunch" or "made with care since 2014".

Best for: The brand story, the wine wall, "stay a while" posts.

Basil's brand rules ban a second handwritten script next to the logo, so this look uses Fraunces Italic instead of a real script. A real script needs Tricia's yes, and never near the logo.

From 4 pins on the board. Tap a pin to open it full size.

What it looks like: Bright outdoor daylight with hard sun shadows (street café, awning, park, market truck). An event-poster stack: a big italic or script headline over a small info line. One pin is a month calendar.

How Basil would use it: An off-white poster with royal green type, or a sunny photo with an off-white headline. The promo line is the confirmed one: "Order 3 pasta / risotto, get the 4th free", Mon and Wed to Fri, 12 to 2:30pm, dine-in.

Best for: The weekday lunch promo poster; a "November at Basil" calendar post.

Basil is an indoor restaurant: no made-up terrace; the sunny light comes from their own windows (photo mood 2). Same script rule as look 2. No November dates on it until the client confirms them.

From 4 pins on the board. Tap a pin to open it full size.

What it looks like: Direct flash or hard punchy light, crisp highlights and a hard shadow edge; one hero on a plain cream, steel or dark-wood ground. A big editorial headline with one word in italic, small line icons. Magazine-cover energy.

How Basil would use it: Fraunces Bold at display size with one terracotta Fraunces Italic word; Jost capitals for the ingredient line, read from the menu; a cream or royal green ground.

Best for: The November dishes, C9 Lamb Ragout and H3 Capellini Wafu. The best fit for the launch posts.

H3 is served chilled and only the salmon version is photographed: salmon only, never "spaghetti". C9 has 1 client photo (the plan likes 3), so check the photos before a C9 series.

From 3 pins on the board. Tap a pin to open it full size.

What it looks like: The photo kept to one framed window: beside a flat colour panel, a scalloped card over a texture, or a dish with labels in two columns and a vertical rule.

How Basil would use it: A royal green panel beside an off-white one; Fraunces Italic dish name; the ingredients in Jost capitals in two columns, read from the menu; the logo placed as the file, never re-typed.

Best for: "What's in it" dish explainers, a weekly template, the menu carousel.

From 6 pins on the board. Tap a pin to open it full size.

What it looks like: One hard light from the top left, no fill, deep shadows that still keep detail; velvet, a dark booth or dark wood; a terracotta or glazed plate for warm contrast; a hand pouring sauce or lifting the plate.

How Basil would use it: Rich blacks, warm sauce colours, a little grain is fine. The client already has 34 dark studio photos in this mood, so it is the safest one to start with.

Best for: C9 Lamb Ragout, Carbonara on a terracotta plate, Meatball, Squid Ink Risotto.

From 5 pins on the board. Tap a pin to open it full size.

What it looks like: Low morning sun through a window, crisp hard shadows of slats or leaves falling across the table; a green mat or bench, cream marble, a cold drink catching the light. Everything sharp, warm whites, strong greens.

How Basil would use it: Light from their own windows (the library has 28 window-light phone photos); no made-up terrace. Basil has no photos in this mood yet, so it is new for them.

Best for: The weekday lunch promo, H3 Capellini Wafu (served chilled, so a light fresh mood suits it), desserts, juice.

From 4 pins on the board. Tap a pin to open it full size.

What it looks like: Soft light; big blurred leaves or a plate edge in front, framing the dish; a close fork lift with only the pasta sharp. A long-lens, wide-open look, creamy warm blur.

How Basil would use it: The focus is always on the food, never on the hand; the green blur in front doubles as the brand green. Basil has none of this yet, and it is the strongest new look for them.

Best for: The fork-lift shot (Carbonara, C9 ragout), the key pictures of a reel (P2's fork-lift moment), a basil-leaf blur in front.

From 2 pins on the board. Tap a pin to open it full size.

What it looks like: People at a small café table outside, soft daylight, muted film-like colour; the food is secondary.

How Basil would use it: Their library has no diners, staff or kitchen, and no outdoor seating is confirmed. Only with made-up adults on the posts that allow people, at their real shop front or inside, for brand-story posts.

Best for: Lowest priority of the six.

From 3 pins on the board. Tap a pin to open it full size.

What it looks like: Soft even daylight indoors, a warm wood table, two or three plates to share; or from above on a green leather seat. One pin (the third) is warmer lamplight and sits between this mood and mood 1.

How Basil would use it: It matches the client's 29 warm-wood studio photos.

Best for: P11 "Pasta is better shared", the dining-room and wine-wall posts.

From 1 pin on the board. Tap a pin to open it full size.

What it looks like: Clean soft studio light, a tight upright crop, hands holding the product with a branded prop.

How Basil would use it: Only one pin, so a small option, not a series.

Best for: A held plate, or a menu card with the logo.

Single picture, 4:5 feed · Culture and craft: 12 years in Kuchai Lama.

Since 2014, this corner of Kuchai Lama has been about one thing: pasta and risotto, made with care.
Pull up a chair by our wine wall, find your dish, and stay a while.
Menu at the link in our bio.
Come hungry. Leave happy.
#BasilPastaHouse #KuchaiLama #PastaKL

The rating and review count are the public Google numbers read on 21 Oct; they are re-read just before the picture is made. No diner quote or name is used (none has consent).

What happens after your yes: One picture from the plan, no cost.

Reel, 8 seconds + logo ending · For first-time diners: the dish being made.

First time at Basil Pasta House? Start here.
Our Carbonara (Cream Sauce): spaghetti in a creamy sauce with pork bacon, button mushroom and parmesan, finished with a soft 62°C egg.
Break the egg, twirl, repeat. Save this for your next lunch.
#BasilPastaHouse #Carbonara #KLlunch

Hands only (gloved), no faces. The client's clips guide the three key pictures; they are never shown in the reel (Tricia, 22 Oct).

What happens after your yes: Step 1: three key pictures, no cost, shown to Tricia. Step 2: only after her yes, one paid video take, about US$0.80 to 0.96, at most two takes (US$1.92).

Carousel, 4 slides, 4:5 · A first-visit guide.

New to Basil Pasta House? Start with one of these three.
1. Carbonara (Cream Sauce): the comfort pick, creamy with pork bacon and a soft egg.
2. Cheese Baked Italian Meatball (Red Wine Tomato Sauce): homemade pork meatballs, baked under mozzarella.
3. Squid Ink Risotto: made with real squid ink, with black mussels and rocket.
Which one is your first? Tell us below.
#BasilPastaHouse #PastaKL #KuchaiLama

Squid Ink Risotto has only 1 of the 3 photos the plan likes to have.

What happens after your yes: Four pictures from the plan, no cost.

Single picture, 4:5 feed (added by Tricia) · Friends eating together.

Pasta is better shared.
Grab your people and order a few plates for the middle: Elicoidali & Mozzarella "Cheese Fondue", Pork Bolognese and a Caesar Salad to pass around.
Plan your next catch-up with us in Kuchai Lama.
Come hungry. Leave happy.
#BasilPastaHouse #KLeats #KuchaiLama

People: 4 made-up adult Malaysian friends (two women, two men), faces shown, no children, never like a real person (Tricia's ruling, 22 Oct). Red wine in stemmed glasses (Tricia, 23 Oct).

What happens after your yes: One picture from the plan, no cost.

Single picture, 4:5 feed · Office lunch: an easy weekday dish.

Every day is a carbonara day.
Our Carbonara (Cream Sauce) makes lunch an easy choice: creamy spaghetti, pork bacon, button mushroom, parmesan and a soft egg.
See the lunch menu at the link in our bio.
#BasilPastaHouse #Carbonara #KLlunch

Their logo goes top left (white short logo on the dark table).

What happens after your yes: One picture from the plan, no cost. This is also the first look-and-feel test.